Written by Dentistry Today Monday, 21 March 2011 15:41
Ivoclar Vivadent looks back on a highly successful business year 2010. The company achieved double-digit growth in all markets in which it operates. All-ceramics was again the most important growth driver.
Total trade sales for the Ivoclar Vivadent Group increased 9.5% in 2010. Worldwide sales totalled 659 million Swiss francs. When calculated in local currencies the sales increase was 12.4%, further confirming a very successful year.
Performance strong in all global markets
In 2010 Ivoclar Vivadent expanded its sales and marketing presence in developed and developing markets. Investments in sales personnel and support structure in both Europe and North America strengthened an already established presence. Sales in Europe increased 10% and sales in North America increased 19%. The recently established Ivoclar Vivadent companies in Japan and India earned strong positions in the respective markets. Total Asia sales increased 19% in 2010.
"We are pleased to report a significant sales growth of 9.5% for the business year 2010," said Robert Ganley, CEO of Ivoclar Vivadent AG. "Our strong local currency growth of 12.4% represents sales increases in double figures in all of our global markets," said Ganley.
Key product categories at high growth level
The 2010 sales increase was driven by increases in key product categories and product brands. Growth rates in All-Ceramics, Cementation, Adhesives, Artificial Teeth and Equipment significantly exceeded the market growth. "Our key product category sales have been growing in accordance with our strategic goals," said Ganley. "We follow a simple formula, which is to listen to our customers and try to deliver innovations that create opportunities." Ivoclar Vivadent is recognized as a leading innovator in the area of dental preventive, restorative and prosthetic material systems.
The category of All-Ceramics has become the fastest growing product category in dentistry as the market moves to high-strength and high-esthetic metal-free solutions. The market-leading all-ceramic brand IPS e.max continued its rapid acceptance by laboratories and dentists worldwide also in 2010. IPS e.max is a clinically proven high-strength all-ceramic which is also used in the newest digital CAD/CAM technologies.
A view to 2011
Ivoclar Vivadent targets growth in 2011 in excess of the market growth. "In the months ahead we will launch new innovations in Filling Materials, All-Ceramics, Implant Prosthetics and Equipment. Many of these products will be seen at the IDS 2011," said Ganley. "We will also continue our expansion into new markets and strengthening current market organizations."