Written by Dentistry Today Friday, 11 March 2011 11:29
DENMAT ANNOUNCES NEW SNAP-ON SMILE MARKETING PROGRAM
SANTA MARIA, CA (March 11, 2011) – DenMat has announced a totally new Snap-On Smile Marketing Program scheduled to launch in April, 2011. DenMat purchased Snap-On Smile in March 2010 and launched the appliance via a national TV & on-line advertising campaign in August 2010. During the first 6 months of the campaign, almost 200,000 consumers responded to the company's motivating agency produced 2 minute and 1 minute TV spots and on-line creative. Starting in April, these consumers will be driven directly to practices that have elected to be the Snap-On Smile participating dentist in their area.
The Marketing Program has been tailored to meet the needs of dental offices after DenMat
interviewed numerous dentists and listened to their suggestions and needs. Potential patients
will be driven to a new website crafted by DenMat, where they can enter their location and receive
the names and contact information of a maximum of 3 dentists who are program members. The
location look-up will include Google mapping to allow the consumer to see exactly where the
participating dentist office is located.
The consumer will then be able to choose and contact the dentist directly, rather than contacting DenMat, and the practice can then schedule an exam to determine suitability, discuss the practice's fees directly and handle the case as their own patient.
Snap-On Smile is an attractive practice builder. Chair time is minimal, with diagnosis and delivery being made in just 2 short non-invasive appointments. The appliance is backed by a 12 month warranty, with an optional extension to 36 months.
"Dentists who have completed Snap-On Smile cases tell us that patient satisfaction is extremely high", said Stephen A Ziskind, DenMat's CEO. "We have formulated the Marketing Program to the needs of the dentist with only a 90 day commitment required and fees as low as $99 per month. In addition, we are restricting the Location Look-up module to just 3 practices per area to maximize our commitment to those practices that have shown us their commitment. We are also launching a premium 5 day turn around service in April, given that the demand for early placement of the appliance is considerable."
DenMat has set up a special toll free number, 800-445-0345 for offices that require further Marketing Program information.
Patented Snap-On Smile is a non-invasive cosmetic, removable full arch that literally snaps over the patient's existing dentition…without impinging on the gingival tissue or covering the palate. It is completely tooth-borne, no adhesives are required and patients can eat, drink, and function normally in every way.