CAO Group to Host “Beauty Week” at 2010 GNY Dental Meeting

West Jordan, UT (November 29, 2010) – In celebration of its revolutionary patient-friendly Sheer Film™ delivery system, the CAO Group, Inc. (CAO), a worldwide provider of innovative dental devices and materials, will present “Beauty Week” at the 2010 Greater New York (GNY) Dental Meeting from November 28th through December 1st.

As part of Beauty Week, all GNY attendees who visit CAO booth #5237 will receive a free Sheer White! ™ teeth whitening film application. They will be encouraged to apply the film on the spot in order to experience the many benefits that the new Sheer Film delivery system provides, including easy and secure application, and fast whitening results.

Each participant will have the opportunity to capture their Sheer White! experience with a “framed” electronic picture taken at the booth, and a short video segment will capture the individual with the Sheer White! film in place in order to demonstrate how Sheer White! Is virtually undetectable when talking or in use.

Each participant’s picture will be sent to the individual electronically, and will include a link to a special photo montage video posted on YouTube® showcasing all GNY participants who tried the Sheer White! films. The first person identified by 10 friends in the YouTube comments section of the site will win a free Patient Kit of Sheer White! teeth whitening film for all 10 people who mention them by name!

“We are excited to have as many people possible experience our Sheer White! teeth whitening films,” remarked Robert Nordquist, Vice President of Marketing and Sales for the CAO Group.
“Although CAO’s Beauty Week will be focused primarily on its Sheer White! teeth whitening films, all Sheer Film products, including Sheer DesenZ™ Desensitizing Treatment and Sheer FluorX™ Fluoride Treatment, will be available for trial.”

About Sheer White!™ Teeth Whitening Films

Consisting of thin, flexible films plus 20% carbamide peroxide gel, new Sheer White! teeth whitening films employ the most advanced delivery system available today. Using CAO’s innovative and proprietary thin, flexible Sheer Film™ material, Sheer White! teeth whitening films are easily molded to individual tooth and arch anatomy and cover from approximately first molar to first molar. The Sheer Film material molds tightly to the teeth, ensuring complete contact of Sheer White!’s whitening gel to enamel and effectively preventing washout or leakage down the patient’s throat.

Moreover, Sheer White! teeth whitening films are very comfortable and discreet. Unlike whitening trays or old-style “strips,” patients are able to speak clearly, so Sheer White! teeth whitening films can be worn anytime – at work or even overnight.

Sheer White! is the new and better alternative to traditional whitening products such as tray delivery or strip products. Sheer White! is also the perfect complement to in-office whitening, as patients usually must finish treatment at home. With Sheer White!, there is no tray to fabricate, no lab costs, and whitening can begin immediately.

For more information on Sheer White!, please call 877-236-4408, or log onto www.CaoGroup.com/Dental.

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