Lanmark Group Expands Social Media Capabilities

Dentistry’s Leading Full-service Agency Will be Providing Clients
With On-site Social Media Support During Upcoming ADA Annual Session

Eatontown, NJ (October 7, 2010) -  Lanmark Group, a full-service, business-to-business advertising, marketing and public relations agency specializing in brand empowerment, recently expanded its in-house social media capabilities, with the hire of Marisa Tranchina as Social Media Coordinator.

In her newly-created position as Social Media Coordinator, Tranchina will be responsible for developing and deploying social media communications campaigns across multiple platforms for Lanmark Group and its clients.  Included in her responsibilities will be social media monitoring, content development, social media page/profile design, and networking with relevant social media groups and indvidual participants including industry thought leaders.
“Marisa is the perfect addition to our award-winning Public Relations team, remarked Michael Ventriello, Lanmark Group Public Relations Manager. “In recent years, social media has become an intregral part of most of the strategic public relations programs we develop for our clients. Marisa’s talent and expertise will be extremely valuable as we help our clients derive the full marketing and communications potential of social media.”

Tranchina will be attending the upcoming American Dental Association (ADA) Annual Session in Orlando from October 10-11, to provide Lanmark clients with on-site social media support via timely social media photo and video enhanced updates about new products, promotions and programs, as well as interviews and observations from dental industry thought leaders.
Prior to Tranchina’s career at Lanmark, She was an Account Executive at the Phoenix Communications Group from 2008 to 2010.Her responsibilities consisted of client relations, social media program

management and account management.Tranchina’s clients’ consisted of SC Johnson, Merck, NBC and Arena Football League to name a few. Tranchina also provided administrative support to senior account executives and the vice president of sales.
A resident of Piscataway New Jersey, Tranchina holds a degree in communications, film and video from Penn State University.