J. MORITA IN PROGRAM ON DISCOVERY CHANNEL

IRVINE, Calif. – (September 27, 2010) – J. Morita, world leader in 3D imaging, was recently featured in an episode of Health Heroes on the Discovery Channel. Focused on dental innovations, J. Morita was included in this program for its high resolution, low dose, 3D technology.
Health Heroes is an exciting and comprehensive show dedicated to defining and exploring today's latest medical advances. Developed through the real life experiences of industry experts, clinicians and their patients, this series combines scientific and clinical data with poignant story telling, to deliver the best and most accurate information for viewers. This episode took an in-depth look at recent advancements in the dental industry including the application of 3D technology in the modern dental practice. Topics spanned the history of J. Morita’s research in 3D imaging, patient safety, J. Morita’s ease of use features, and the clarity of image and low dosage offered by this product line. Interview highlights with industry experts Dr. L. Stephen Buchanan, Endodontist, Dr. Bruno Azevedo, Dental Radiologist, and Steven W. White, J. Morita USA Senior Vice President of Sales and Marketing, were also featured in this program.
J. Morita’s segment of Health Heroes can be viewed online at www.jmoritausa.com. To learn more, call 877-JMORITA (566-7482) or stop by the J. Morita Booth (#4124) at the ADA Annual Session in Orlando, Florida, October 9 – 11, 2010.

J. Morita USA, Inc. services North American dental professionals on behalf of one of the world’s largest manufacturers and distributors of dental equipment and supplies, Japan-based J. Morita Corporation. The North American office was established in 1964 and is headquartered in Irvine, California. J. Morita USA is one of the leading companies in the dental market offering innovative and high quality 3D/pan/ceph imaging units, delivery systems, small equipment, and consumable dental supplies.
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