Written by Dentistry Today Thursday, 05 June 2014 14:52
The five new spots highlight the importance of going to the dentist and how 1-800-DENTIST offers consumers the easiest, most reliable way for consumers to find one they’ll love. The commercials explain that 1-800-DENTIST takes the guesswork out of the selection process and can personally match consumers to the right dentist by a variety of key factors, including the patient’s dental insurance plan. Since the spots began airing in March, 1-800-DENTIST has seen a great response with record numbers of consumers calling to be matched with one of the company’s member dentists.
“Our goal has been helping dentists grow their practices by motivating consumers to make oral health a priority,” said Michael Turner, the CEO of Futuredontics, 1-800-DENTIST’s parent company. “These new commercials do a great job of getting that message out.”
The new commercials are part of 1-800-DENTIST’s $50 million annual consumer advertising campaign, appearing on primetime network and cable television, as well as promoting 1-800-DENTIST’s service in new online marketing sources and through social media.
Since its founding in 1986, 1-800-DENTIST has personally matched over 8 million patients to dentists. Last year alone, it helped participating dental practices generate over $200 million in production.
1-800-DENTIST’s new TV ad campaign can be seen at: http://www.1800dentist.com/2014commercials/.
Dentists can learn more about the 1-800-DENTIST new patient lead program by calling 1-877-906-9704.