Practice Management

Mike Pedersen

Studies have been published that up to 50% of all dentists across the country do not even have a Web site. If you are in this demographic, this article won’t be relevant to you, but you can definitely get some takeaways from it, when you get your Web site done. For those of you who do have a Web site for your dental practice, I ask you one simple question. Are you getting the results you had hoped for when you launched your Web site?

This is a question either you or your marketing person should be asking on a monthly basis. The reason being is you invested money into the design of your Web site and, as a responsible business owner, you need to see a return on investment from it. Unfortunately, a big majority of the dentists I speak to have no idea if their Web site is getting them new patients, or even phone calls to their practice. This is the “kiss of death” to your dental practice online.

When evaluating the performance of your dental Web site, have these goals in mind.